- By: admin
- On January 4, 2016
- 0 Comments
Quickening the pace, marketing strategy seems to be rapidly evolving and every approach modestly deemed latest till yesterday seems aging today. So, how would you compensate to stay ahead of the race? These 7 tips will help you gallop a notch above the competitors and place you a slab over the rest.
Mailing the product details directly to your prospective clients gives your business an edge. But, it’s an acid test to every growing business to reach their clients. Here’s why. An average webmail user has to deal with a plethora of spam emails that are too violating and that alone becomes the reason why your emails stand a chance of rejection. The mere persistent approach isn’t the equation to overcome this obstacle. Paying attention to nitty gritty details of the average webmail users behavior will reveal the solution.
- Run Of The Mill Email Marketing Will Become Less And Less Effective.
Unless you are crafting emails that are tailor-made to every client, one mail for all isn’t a solution. Every seasoned marketer knows how not to waste time sending same emails to all subscribers. But, unfortunately, the frivolous practice haven’t died out entirely. There are several micro marketing ventures that still rely on this outdated tactic. However, in 2016 segmentation will dominate as one of the best email marketing practices. It’s brutal and self-structured. Scaffolding your business will be easier with segmentation. It is popularly believed that segmentation will continue to lead the race for next 5 years.
Moreover, segmentation is a welcome move to subscribers as well. If it can leave your inbox less stuffy, who can say no to it?
- Your Inbox Will Continue To Bloat
Yes, it isn’t a myth, but a fact that your inbox will hold more emails that it did in 2015. The estimated figures are up to 7%. But, as the inbox algorithm makes a robust evolution, there is a greater chance the marketing emails are junked in bulk unless the user engages with the inbound emails.
- Future Mailboxes Are Portable And Mobile.
Eminent statisticians predict that the future emails will be read in a mailbox on compact devices rather than your bulky computer. So, if you are aiming to market your product, now is the time to start crafting emails that are specific for mobile devices. If you are curious what is trending out there, you should know this… when your emails are shorter and more brisk, there is a greater chance of it being clicked. So, exercise caution before you send a mail to your subscriber list. Ensure that the mobile device renders the message accurately. If your design is simple, intuitive and less stuffy on the screen, it pokes at the user’s curiosity.
- Don’t Forget The Landing Pages!
Your landing page is self-explanatory and will say your client how serious you are about your products. 16% of the emails that reach the subscriber’s mailbox is mobile friendly, but then the landing page isn’t. If that was one version here is another. At least 52% of the B2C brands do not have a mobile friendly website or emails making subscribers lose interest sooner than you know. So, taking a leaf out of a marketers cookbook, make it a new year resolution to pay extra attention to emails and landing pages. Make sure the quality is synchronized and makes sense to your target audience.
- Static is Out, Dynamic Is In
Come 2016 and email marketers will have to innovate the marketing emails with plush images that narrate a story rather than bland emails with infographics that makes little or no sense at all. So, get skillful with the videos and gifs that motivate the subscribers to pause and pay attention. Afterall, personalization means adapting to the subscribers standards.
Your click-through rates improve when you include a call to action. Marketing campaigns aren’t always about in your face graphics and videos, it must be engaging and that means, call to action. If all the visual trickery is tied to call to action, it can lead to increased conversion rates.
- Social Media And Email Marketing Is A Marketers Workbench
It isn’t uncommon to have heard email marketing strategy being dismissed as an outdated attempt to reach subscribers among the realm of social media marketers while many email marketers continue to believe social media is just a mockery. But the truth be said, they are juxtaposed and work hand in hand to drive businesses. To make the subscribers feel less discombobulated, it is essential to have a degree of synchronization between the social media and email marketing.
- Apps, Apps And More Apps
The app cliche is here and it is here to stay. Streamlining the Email marketing in 2016 means optimizing the process that connects your business to the subscribers. Apps are the means of making it happen. In-app ads are the new business lingo. If it is presented in the twist of creativity, it can lead to a successful conversion. The marketing apps must be less deceitful and the accessibility is a major concern. It must be user-friendly.