How Email Automation Can Boost Your Business Efficiency
You might have a groundbreaking USP, affordable pricing, and little competition in the market. But, if you’re not marketing it well, it can take a while before you start seeing…
B2B Industry: An Overview of the Business-To-Business Ecosystem
Businesses come in all shapes and sizes. But while their goals are mostly the same - high customer satisfaction and profit generation - they depend on each other to achieve…
How To Leverage B2B Personalization For Maximum ROI
In the highly competitive B2B world, where marketing content is published in droves, personalization marketing is what makes you stand out. In B2B marketing, it's important to think about the…
How The Healthcare Industry Works: An Inside Look
The healthcare industry is an all-encompassing term used to refer to pharma, biotech, medical equipment, healthcare equipment, medical supplies, and healthcare services. With its vast size, the healthcare industry spans…
What Does The Future Of Artificial Intelligence Look Like?
It's no secret that Artificial Intelligence (AI) is on the rise and is already making huge strides in the tech world. With AI, machines can think and learn in a…
Cost Benefit Analysis: What It Is and How To Use It?
Are you looking to propose a new project in your company? Or revise existing strategies that might affect the business? While there are several aspects you must consider before making…
The Power Of Branding In B2B Marketing
The first time humans started ‘branding’, it was a way to add a mark to their belongings by burning a symbol into them. Over the years, branding has evolved to…
5 Most Effective Customer Data Mining Techniques
Ever wondered how a conglomerate like Amazon, which dabbles in both the B2B and B2C space, often knows what its customers want? Clearly, they don't hire magicians who are interstitial,…
7 Emerging Trends In Information Technology 2023
2022 was supposed to be the year of recovery from the impact of the pandemic. But thanks to the Russia-Ukraine crisis, global economic recovery is still underway. Supply chain issues,…
How Account-Based Marketing Helps Healthcare Industry?
Let’s face it! The “spray and pray” B2B marketing approach for landing clients within a niche industry like healthcare is a waste of time. It mostly lets you market your…