7 Expert Tips for Choosing the Right Data Partner

tips to choose right data partner

Data plays an important role in empowering future innovations, for example, Artificial Intelligence (AI) and the Internet of Things (IoT). However, it is getting increasingly critical to make data preference a must. Organizations that make data management priority, with the right platform and data partner can understand it’s value in the business.

Thanks to the technological outreach, we are now able to collect mass amounts of data. Consistently, 2.5 quintillion bytes of data have been created. Moreover, 90% of the data we have today was generated in recent two years.

The data available is gathered from Smartphone GPS signs, climate and weather sensors, social networking posts, photographs and videos posted on the web, transaction records, and more.

Collection of data is simply Step 1. But, incorporating the collected data from an extensive variety of databases, channels, stages, apparatuses, and innovations is the big challenge.

Without having the capacity to just synchronize the data over your multiple platforms, you’ll need to invest time manually. So as to manually translate all that client data starting with one stage then onto the next platform.

A current Forbes Insights research report, “The Data Differentiator: How Improving Data Quality Improves Business,” supported by Pitney Bowes, analyzed the key function of sound data quality. A recent blog focused on the benefits of high-quality data and the expenses involved in low-quality data. The blog assists its viewers in choosing the best data partner.

Any data partner put on board needs a unique, lucid and accountable approach for working with an association to enhance its data quality. Some expertise tips on in picking a data accomplice which can be considered are:

Put in your own Reviewing Practice.

Organizations truly need their own set of reviewing or auditing practices for assessing the data from external data vendors. It may be fine for the vendors to showcase the databases for basic email or mailing campaigns, however for a holistic outlook of the client, that data should be acquired in-house. All the hierarchies, matching logic, the enrichment rules, and all business data that the service procurer provides on your behalf need to get made an interpretation over into your association.


Reputation and durability aren’t everything with regards to choosing a data accomplice, yet they are essential to get the basic leadership process done well.


What does the vendor provide you in terms of the metadata about its data collection?

The absoluteness of its data, how regularly is it maintained, the quantity of records contained—and preferably there’s the chance to assess it in a proof of concept phase before composing any checks. The presence and accessibility of metadata are itself, a great sign.

Provider Commitment in due course of time.

Data is in a condition of consistent flux, implying that what was valid and exact before—regardless of whether its six months or six minutes prior—may not be still valid at present. Indeed, rather than the price of data, the whole market also changes, and so is the business. Thus, it’s critical to partner where there’s a guarantee in maintaining data and imparting new innovations and services to the clients. And you should restrain from partnerships that end up when the principal implementation is finished.

Source authority.

How genuine and credible is the data your data provider has come up with? Is it dependable? Not all the data collections are equally generated.

Take the satellite data, for instance—with multiple satellites in operation in Earth’s circle, many possessed and worked by various governments, inquire about offices and enterprises, any given satellite could be thought to be a legitimate source. A few uses of satellite data, in any case, may require particular spatial and spectral determination. Existing satellites in a circle may not be essentially fit for each reason or application. Therefore, more adaptable stages, as unmanned flying vehicles that are more omnipresent, are being considered yet may not be worked by a definitive source.

Total Cost of Proprietorship and time to esteem.

The total outlay of ownership is more than the outlay of purchase. Buyers need to likewise consider the cost of keeping the software updated and refreshed—and how efficiently it supports the iterative systems that speed time to an arrangement. Time to esteem depends firmly on the particulars of an answer and an association’s needs, however, agile arrangements normally observe some fractional deployment in an organization within three to six months, versus the usual 18 months for a more customary waterfall usage technique.


Some software comes with preset outlines, which may or may not possibly fit an association’s purposes after some time. A few vendors have a “black box” approach that permits small changes. Again it won’t entertain major modifications, but petite customizations can be done. Canned mappings quite often end up being adjusted widely—but aren’t the easiest things to do.

Although deciding a data partner becomes vital if you don’t want to spend time in manually equipping your marketing database. Look for a well reputed and trusted firm so as to get better revenue. You can rely on the above expert tips while choosing for one.

In case, you have some more tips to add on, do drop your comments below.

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