You might have a groundbreaking USP, affordable pricing, and little competition in the market. But, if you’re not marketing it well, it can take a while before you start seeing the results you deserve. According to Ascend2’s survey, emails, with 69%, are the most favored digital channel by marketers.

But this distribution channel can be tricky to manage and optimize. And that’s why 65% of marketers use marketing automation as part of their email marketing efforts.

Email automation helps businesses streamline their email marketing efforts. Its features include lead generation and nurturing, segmentation, relationship marketing, and data analytics, among others. And here, we discuss how email automation can boost your business’s efficiency.

Additional Read: How To Leverage B2B Personalization For Maximum ROI

Optimizes Costs

Emailing is not an easy marketing channel to execute. It requires time and resources that can cost you a fortune. From designing an email template and creating the content to ensuring it reaches your target audience at the right time, emailing requires a large sales and marketing team. And that can add up to your bills.

Instead, you can invest in email automation software and have one system do what ten employees can. All without the chance of human error.

Email automation software needs to be programmed once, after which it will manage your CEO email list independently. Further, its user-friendly interface makes managing workflows effortless.

Nurtures Leads

Nurturing leads means following up with potential buyers and cultivating their interest in your offering. Businesses often have their sales team contact leads before it’s too late. But it might be that the lead hasn’t reached the appropriate buyer journey stage yet, leaving the team’s effort redundant and, in some cases, counterproductive.

Email automation nurtures your leads from your CEO mailing database by promptly following up with relevant content. And once your lead learns more about your offering and is receptive to a sales call, your sales executives can step in.

Ascend2’s survey finds that 80% of marketing professionals believe that automation software is important in improving lead nurturing performance. These systems can nudge potential buyers further down the sales funnel without appearing aggressive.

Additional Read: An Overview of the Business-To-Business Ecosystem

Improves Customer Experience

According to McKinsey& Company, 71% of consumers expect companies to deliver personalized interactions. Email automation helps businesses deliver on this. This software can personalize emails by referring to the CEO or HR mailing database.

So, instead of the email starting with a generic ‘Hello’, it will now begin with ‘Hello, Ms/Mr. Z’. In addition, the automation can further customize the mail depending on factors such as location and occupation.

These personalized efforts make customers feel valued and increase their chances of picking you over your competitor.

Reduces Wastage of Time

Email automation helps businesses save time by managing and performing complex and tedious tasks in seconds. Repetitive tasks such as informing leads of offers or sharing relevant content can be delegated to the software, saving employees valuable time. All the software needs is a mailing database. This way, sales employees can focus on strategic and high-value activities instead of repetitive, tedious tasks and cold calls.

Improves Targeting with Segmentation

One of the most significant benefits of implementing email automation is its ability to segment contacts from a CEO mailing database into groups sharing a similar attribute, behavior, etc. You can also generate advanced workflows such as lead scoring to understand which customers are on which stage of the buyer journey.

This aids in understanding how many customers are successfully moving ahead in their buyer journey and allows you to make more targeted efforts toward your customers to increase conversion rates.

Generates Analytics and Reports

Email automation enables businesses to make data-driven decisions by generating insights and reports. They maintain comprehensive logs and analytics that you can study to improve your marketing efforts.

For instance, if the workflow indicates that customers moving from the consideration stage to the decision stage are too low, you can start providing added incentives such as access to case studies or free demos to nudge the customer.

Further, the detailed reports provided by email automation allow you to ascertain whether your CEO mailing database is optimized or whether your marketing efforts adequately support your sales goals.

To Sum Up

According to Gartner, 90% of sales leaders plan to invest in the latest technologies and methodologies to help their teams engage effectively with prospects and customers.

With email automation, you can manage your email marketing workflows efficiently. This, in turn, leads to improved brand awareness and better reach. And the best way to get the most out of your email automation is to find a dependable mailing database.

We at Mail Prospects compile exclusive and up-to-date mailing databases so that you can take your business to new heights. With us, you get access to genuine customers to boost your business’s engagement, increase conversion rates, and enjoy high ROIs. Further, we guarantee 95% email deliverability. So, if you’re ready to start seeing the results you deserve, get in touch with us today!