- By: Sara Diaz
- On December 22, 2016
- 0 Comments
Have you been ignoring email marketing because you think it’s outdated? If you think that emails are an advertising channel and are outdated, think again. If not, then, how has email marketing helped you increase your leads? In the 1960’s Email entered the market for the first time for a significant exploit. While I came across a particular article of 2013 publication, it said that 70% of marketers say that their email open rates don’t exceed 20%. So where do you think the numbers have reached today?
Before I continue talking about the emails, let me put down another question. Are you struggling to build leads for your business? Besides various strategies including advertising and blogging, the most important thing for the B2C and B2B marketers is to generate leads. According to a recently shared statistic by WebDAM, it shows that blogging consistently has led to B2B marketers generating 67% more leads than marketers who do not. Henceforth, marketers need to think beyond the inbox. How?
So let’s put emails and leads together and be clear how they can go hand in hand.
Are leads opening and converting on your emails? Entrepreneurs’ can make the best use of Email Marketing Campaigns as an important element of a marketing strategy. While certain marketers say <4% (numbers might vary) of their email contacts convert into marketing qualified leads several marketers fail to convert their leads through email marketing campaigns. So why do you think that an email marketing mistake is harming your campaigns? Yes, it’s hard to get it right; but there are various reasons for why an Email Marketing can go wrong.
To be in the accurate trail for campaigns that boost lead nurturing and returns, here are few strategies for entrepreneurs’ on how they can utilize few successful marketing campaigns:
- Email communications build relationship with prospects & assemble significant data, and therefore helps to boost the marketing ROI.
- Pay attention to your viewers, the memorandums and avoid the common trap of plainly flashing out self-promotional messages: it helps to build, execute, and maintain effective email marketing campaigns.
- With lowest costs per lead, Email marketing must be a digital channel you influence.
- Never ignore a well-crafted email which has an incredible potential to deliver the returns you are looking for.
- Create a content that attracts customers.
- A broad market research is one major aspect an entrepreneur should not fail to do.
In the current landscape, to nurture brand engagement and strengthening your brand at multiple levels, an email is the most important resource. And you aren’t doing any justice if an email is not utilized in the right way. At the same time, there are various actions where an entrepreneur can leverage the power of affiliates in your email marketing. While several researchers show numerous terms and tactics to implement a successful marketing campaign through email, there are instances were marketers who have succeeded in providing Best Email Marketing Campaign.
As marketers take pride on coming up with fresh ideas, it’s necessary to choose relevant strategies and making use of campaigns through email marketing. And that is how every individual grows in their respective careers. So, to succeed in the implementation and execution of ideas and innovation, where do you think the most brilliant marketing minds get their inspiration?