Email Unsubscribe – How to avoid Expensive Email Marketing Mistakes
In today’s age of mass marketing and fundamental ambiguity, our prospects and customers can become an outsider to us. In the present day of digital marketing, as marketers how…
Personalization and Marketing Automation in Email Marketing
Marketers have witnessed e-mail to be the success of direct marketing. What are the trends and constant factors that the professionals have laid out? Let's take a leap into the…
Lead Management System and What’s its significance?
[vc_row top_padding="20"][vc_column][vc_column_text]The consumer behavior has changed and conversation with your prospects arises afterward in the sales cycle along with more data oriented leads. However, as marketers or salespeople, how do you…
How to develop a Marketing Strategy for Email Appending?
Email appending is an extremely helpful tool considered for professionals who are allied with email marketing. For marketers to offer relevant content and services to their existing customers, email appending brings in updated customer…
Email Fraud and How to Prevent Them
Email Fraud is no longer a surprise, yet your email isn't private. From publicly traded corporations to community-based/non-profit organizations, ‘Fraud’ has become a significant challenge. Truth be told, it's one…
Why Marketers should Consider Data Licensing
Without a certified license, data cannot be truly opened. Licenses signify anyone that they can access, use and share your data. Unless you avail a license, data will be ‘publicly…
B2B Mobile Marketing: 8 Ways to Attract Buyers
Mobile marketing has been exceptionally influential towards the consumers across the marketing industry. While marketers or individuals prefer mobile applications, text messaging, social media, emails and more, these tools…
6 ways of Increasing Customer Engagement in Email Campaigns
As 2017 was fast approaching, it is time for businesses to review what businesses have helped them to achieve building ROI through customer engagement in the previous year. As our…
How retail trends are shaping Healthcare Industry
The Healthcare Industry is shaping towards ‘comparison shopping’ in the digital tech. It has encouraged consumers to expect for a better healthcare needs with high quality and competitive options, in…
Cognitive Marketing: Definition and How Marketers utilize it?
For the digital marketing industry, technology and the science of understanding consumer behavior have led to advancements in data science, with emerging computer intelligence and software applications. As we move…