Conducting effective email marketing campaigns is not that easy as it seems, because in order to maximize response rates and profits, it’s essential to know the right strategies moreover, you must know the accurate ways that can get your emails delivered to the right prospect in real time.
Through this ebook you can explore some of the right tactics that can help you to engender better quality leads and boost up your sales.
- Entice the recipient with appealing subject line; moreover the subject line should increase curiosity amongst the recipients to know more, this is sure to increase the open rates.
- Your opening sentences should be interesting enough to compel the readers to go through the entire email content.
- Instead of focusing simply on your company, you must offer the prospects with solutions that can solve their business needs.
- Include a clear, simple and compelling Call to action button or a link.
- Add images that are small and can be downloaded easily.
- Your subject line should sound real because if you make false promises in the subject line, then you may get more clicks initially, but later on your recipients may sign out if they come to know about this cheap strategy.
- It’s always advisable to keep the subject line as short as possible while running email marketing campaigns.
- Information’s, questions and enquiring messages in the subject lines get good clicks and response rates.
- Welcome messages should be sent before sending the marketing messages.
- You can white list your ‘from’ address through the welcome message as it gives you the right opportunity to do so.
- Through this you can ask your prospects to include your email ID in their contact list.
- With the help of this mail you can ask for permission from your recipients to send emails.
- White listed IP’s are sure to convince the readers that you are not spamming them.
- Your email delivery will surely get hampered if you are using any spam blocked or blacklisted servers.
- In-order to avoid your IP being blacklisted, you should never use the primary domain for campaigns.
- To run your email marketing campaigns, it’s always advisable to use the separate email server or domain name.
- You can easily avoid getting spam listed, if you change your server every 15 minutes.
- Buy or rent a fresh and updated list from a reputed list provider.
- Make sure that the list you are purchasing is targeted and meets your business needs.
- Segment the list accordingly based on your precise target needs.
Mail Prospects is a leading email marketing service provider that offers updated, comprehensive lists of prospective clients to various industrial sectors. We specialize in providing mailing list solutions to small, medium and large business enterprises looking to promote their products and services to the right target markets.