Social media has a key role in digital and online marketing. As billions of consumers continue to visit social networks and platforms, more and more netizens go to the Internet to look or ask for advice prior to a purchasing decision. With data from Salesforce, Experian, and Hubspot, the graphic reveals that 27 percent of the total online time is spent on social networks, wherein Facebook accounts for 85 percent of Internet users and Twitter accounts for 49 percent of the same demographic.
To show how influential social media is to purchasing decisions, the visual shows that 84 percent of online shoppers now use the social platform to seek advice before they make a purchasing decision. Check out the below info graphic to know more about social media influencing consumer purchasing decisions and business strategic decisions.